Welcome...Let's Take a Walk Together

Solar, battery, and EV growth.
Without the bottlenecks.

We help installers build predictable revenue.
We clear the bottlenecks that slow projects down, and put a low cost, high functioning sales team to work.

It starts with a walk and a conversation.
The bottleneck review is always free.
Then, together, we decide whether it's time to run.

Jeff Frank, Founder of Walk Then Run
Jeffrey FrankFounder of WTR
I help renewable companies drive revenue growth.
Solar, battery, EV, and electrical, with the right support at every step.
Installation
Engineering/Permitting
Distribution
Sales and Finance
WHY WTR

Projects get stuck. We get them flowing.

Stalled Projects
→
WTR
→
Installs Flowing

Like water finds the path of least resistance around every obstacle, we find the path around whatever is stopping your projects from moving. Leads, permits, engineering, crews, or sales, we make it fluid.

That's why we call ourselves WTR.

THE CONNECTOR

Growth takes every piece working together.

Revenue takes every piece firing at once.
I build the sales team and the strategy, then connect the missing pieces of your ecosystem.

Sales TeamsWTR
GTM and PositioningWTR
EngineeringTrusted Partner
PermittingTrusted Partner
WTRThe Connector
DistributionTrusted Partner
FinancingTrusted Partner
Installation CrewsTrusted Partner
Equipment SupplyTrusted Partner
How I help you sell

Sales should speed you up, not weigh you down.

Two ways to add sales horsepower, both built to stay low cost and high functioning.

Deploy my sales team

Hand picked, trained reps go live inside your pipeline. You get working closers without the cost and risk of a long hiring cycle.

  • Hand picked and vetted reps
  • Trained on your offer and your CRM

Build your own team

I train and coach the reps you already have, or help you hire new ones, and build the system they run inside.

  • GTM strategy and market positioning
  • Offer, CRM, and sales process
  • Training and coaching for your reps

Either way, the goal is the same: a lean sales team that accelerates your business.

Jeff Frank, Founder of Walk Then Run
Jeffrey FrankFOUNDER OF WTR
FROM THE FOUNDER

From engineering to installs to connector

I started in engineering and design.
For six years, I worked on the technical side of projects, so I know what it takes to get one built.

Then I moved into solar and battery installations.
That's where I saw how installers really grow, and what quietly holds them back.

It's rarely just a sales problem.
It's the bottlenecks around the sale.

Not enough qualified leads.

Slow engineering turnaround.

Permitting and interconnection delays.

Crews and equipment that can't keep up.

A pipeline nobody can see clearly.

Every one of those slows a project down.
And every stalled project is revenue waiting to happen.

I also have 17 years in sales, across B2C, B2B, SaaS, retail, construction, and solar.
I've built and coached sales teams in three countries, so I know what a high functioning one looks like.

So I look at your whole business, not just the sales.
What is slowing you down, and who can fix it?

Sometimes the answer is a stronger sales system, a sharper offer, and a low cost, high functioning sales team working your pipeline.
Sometimes it's a trusted partner in engineering, permitting, financing, or crews.
I know the niche, and I know the people to call.

That's what a connector does.

It removes the bottleneck.

It frees up capacity.

And it unlocks growth.

Predictable revenue.

If you're an installer who is ready to grow but something keeps slowing your projects down, let's talk.

You don't start by running.
You walk first. Then you run.

I'm Jeff. Let's run.

FREE BOTTLENECK REVIEW

Find what's slowing your installs.

One conversation. We find the bottleneck, then show you the fastest path to predictable revenue. The review is always free.

Book Your Free Review