Every individual hits friction.
I find where you're stuck.
Then I connect you with the fix.
It starts with taking a walk, and a chat.
Our review is always free.
It's your choice to move forward from there.
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Business has friction. We remove it.
Like water finds the path around every obstacle, we find the path around whatever is stopping your business from moving.
That's why we call ourselves WTR.
Sales pros and companies start in different places.
They end up in the same system.
Your fractional CRO and acquisition engine.
Every company gets the same five part system.
Every SalesPro Runner is trained to run it.
GTM Strategy
Find the real leverage, so every call has a reason to win.
Core Offer Build
Fix the offer, so prospects say yes faster.
Value Audit
Find the leaks, so revenue stops disappearing quietly.
Sales Ops (CRM)
One system every rep runs inside, so nothing falls through.
Deploy SalesPro Runners
Trained talent live in your pipeline, closing revenue.
Most companies have a trained rep live in their pipeline within a few weeks of the first call.
Growth doesn't happen in a vacuum.
I find what's holding you back. Then I connect you with who can fix it.
Trusted partners earn their spot by delivering real value. We focus on revenue. They focus on their niche. Finding the fix is always free.
What does that look like?
Great companies need great customers.
We partner with companies that solve real problems for growing businesses.
We're not trying to be the answer to every problem.
We're building the relationships that help companies find the right answer.
We only run deals that are done right.
A good deal works for everyone: the rep, the company, and the customer.
If it only works for one side, we don't call it a good deal.
Paid what you're worth
A contract that pays fairly for the value you bring, not whatever's left after everyone else takes their cut.
Built to scale
Terms that let the business grow alongside the rep selling for it, past the first contract.
Sold to honestly
Every deal has to hold up for the person actually buying, not just the two sides negotiating it.
Come to Walk Then Run to drive real revenue, chase the outcome you want, and grow with the mindset it takes to do this for the long run.
Why I built Walk Then Run
For 17 years, I've lived in sales. B2C and B2B, SaaS, retail, construction, solar, engineering, and everything in between.
I've built sales teams across three countries, coached reps through their first close, and helped seasoned professionals get to the next level.
But along the way, I found my passion.
B2B.
I love the complexity of it. The relationships, the problems we're solving, and the impact great sales can have on a business.
I've also been on both sides of the hiring table.
Let's be honest: your recruiting team is probably passing on great salespeople every day because their resume wasn't formatted correctly.
I know what it's like to apply for a job and never get the chance to prove what you can do.
I've also hired salespeople, and I know how hard and expensive it is to find the right person and make the relationship work for the long haul.
That's why I believe great people need the right opportunity, and great companies need the right system.
That's why I built Walk Then Run.
I help businesses solve the problems that are preventing revenue creation. I'm a connector and a fixer. Sometimes that means I build the system myself. Sometimes it means I connect you with the right person or partner to fix what's broken.
We help companies build better revenue systems, develop sales talent, and connect with the right people and partners to create more capacity for growth.
If your sales team is winning, keep winning.
If they're not hitting the mark, let's talk.
Because you don't start by running.
You walk first. Then you run.
I'm Jeff. Let's get started.
We're building the founding community of B2B sales professionals.
The first reps here shape the reviews, the standards, and the system itself. Membership is at no cost, always.
Join as a SalesPro Runner